Digital commerce, or e-commerce, refers to the buying and selling of goods and services using the internet. It encompasses a range of business activities including online retail, electronic transactions, and digital marketing. Essentially, it allows businesses and consumers to transact over digital platforms.

Traditional commerce involves physical stores, face-to-face interactions, and tangible transactions. In contrast, digital commerce operates online, enabling transactions to occur anywhere and anytime. This digital model offers broader reach, faster transactions, and often reduced operational costs.

A successful digital commerce strategy includes a user-friendly website, secure payment gateways, effective digital marketing, robust logistics and supply chain management, customer service, and data analytics to understand and predict customer behavior.

Mobile optimization is crucial in digital commerce as a significant portion of consumers use mobile devices for browsing and shopping online. A mobile-friendly website enhances user experience, increases conversion rates, and ensures that businesses do not miss out on mobile traffic.